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Website Copywriting

From a single landing page, to an entire website creation, I take a dedicated research-driven approach to website copywriting. I really get in to the mind of your potential audience, so that I can coax them in to action, through the power of words. I do all that, with a mighty good splash of seamless SEO too.

When you choose my website writing service you get:

Research:

You might give me the brief, but I don’t stop there. I research competitors, and your audience, so that your website content is elevated to the next level. This is about smashing the competition out of the water, and putting your business in prime position. To do this means getting to know what’s right for your industry, and your people. It’s what makes my writing stand out from the crowd.

Write:

All of my website copywriting is 100% unique, and tailored specifically for your website. I understand the careful balance of exceptional English, paired with easy web-style writing. I comfortably don the cloak of your Tone of Voice, so that your website truly is the hub of your brand. With this approach, I succeed in creating copy which sits seamlessly with your website design and other marketing endeavours.

Optimise:

All of the website content that I write is Search Engine Optimised. With years of experience, I know what works and what doesn’t. With training from Google and Hubspot under my belt, you can be sure that I use SEO content writing techniques to attract and satisfy the search engine bots. This includes strategic use of headings and subheadings, keyword distribution, links and more.

I love getting to grips with the meat of a business by writing the content for their website. It shows. You’ll receive website content which is, simply, a cut above the rest.

Website Copywriting: Why?

When businesses think about creating a new website, they don’t always give enough thought to the words. Creating the layout and functionality, with everything from the colour palette to working buttons, can send you off down a time-consuming rabbit warren. However, in reality, those elements fade in to the background for your website user. They take them for granted; they are merely a momentary hook. What they actually dive deep into, is the words.

The words on your website are the depth to your brand. They are what make the website visitor stay, engage, and, ultimately, buy. Those humble words have immense power.

Yet, many businesses will dash them out, without too much thought. To do so misses out on a really incredible marketing trick. What’s more, website writing is not offline writing: you have mere seconds to grab the attention.

Website content which is engaging, optimised and keeps your audience coming back and clicking through, requires careful creation. Add in the importance of SEO, and you need someone professionally skilled.

That’s why I am the website copywriter your business needs.